Target Launches $5 Million Campaign for Education
“Give With Target” to provide schools up to $10,000 each, based on Facebook votes
Target Corp. (NYSE:TGT) plans to donate $5 million to schools as part of its “Give With Target” initiative this fall. The two-part giving campaign provides $2.5 million in grants to in-need schools, as well as up to $2.5 million in Target GiftCards to local schools through votes on Target’s Facebook page.
The Give With Target campaign will include $25,000 grants to 100 in-need schools just in time for the start of the school year. Schools will be selected by Target and announced throughout August and four of the schools will also receive a surprise celebration. Disney Channel actress and Hollywood Records recording artist Bridgit Mendler (“Good Luck Charlie”) will join the “Bullseye Bus” and Target volunteers to celebrate with students and staff at each of the four schools receiving a celebration. Mendler’s popular TV character “Teddy Duncan” inspired part of Target’s exclusive D-Signed collection of apparel and accessories for tweens.
“I’m excited to partner with Target on their Give With Target campaign and celebrate the start of a new school year with kids across the country,” said Bridgit Mendler, Disney star. “It's so important for all kids to have everything they need for a successful school year. I’m looking forward to surprising four schools and helping them celebrate their $25,000 grant from Target.”
In addition, Target invites people to visit its Facebook page to vote for a school of their choice. For every 25 votes a school receives through Target’s Facebook application onFacebook.com/Target, the company will donate a $25 Target GiftCard, with a maximum donation of $10,000 per school. In total, Target plans to donate up to $2.5 million in Target GiftCards to schools that receive votes through the Give with Target Facebook application, which runs July 26 to September 8.
“Give With Target allows us to work with our guests to get excited about supporting teachers and students and set them up for a successful school year,” said Laysha Ward, president of community relations, Target. “Together we can raise awareness about the importance of education and provide schools with the resources they need.”
Give With Target is part of Target’s commitment to education. As a result of programs like this, Target is on track to give $1 billion for education by the end of 2015.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,763 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visitTarget.com/hereforgood.
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